Patoranking, Elenu, others thrill fans as Malta Guinness activates ‘You Vs…’ campaign

Dancehall king, Patoranking, crooner Dammy Krane comedian, Elenu, DJ Lambo among others are the top entertainers who thrilled fans as Malta Guinness, yesterday launched a new campaign tagged: ‘You vs…’ to celebrate the everyday Nigerian who takes on typical everyday challenges with a smile and a spring in their feet.

The campaign which kicked off with full energy as thousands of commuters and several other road users had their faces beaming with joy, as they woke up to find scores of BRT buses from Malta Guinness to help get them to their respective place of work for free.

In addition, the brand took the energy and excitement to the UBA Park at Apongbon market in Lagos to inspire people at market to take on their day and go about their activities with a can-do attitude. As the event went on the artistes gave the audience a lot of musical goodness.

The Marketing Manager Malta & APNAD, Mr. Uche Onwudiwe, while explaining the significance of the campaign said the ‘You vs…’ campaign is Malta Guinness way of celebrating and inspiring Nigerians to keep up the can-do-spirit that enables them do more on a daily basis. We attempted to help relieve some of the challenges experienced in everyday life as was evidenced with the You vs. the Traffic earlier in the day; Traffic morning blues amongst other every day to day challenges.

According to Onwudiwe, “Malta Guinness has been energising Nigerians for 25 years with natural goodness as they take on life’s everyday challenges. Whether it is traffic, the commute or the 8-5, whatever challenges life throws up, Malta Guinness is there to give you the energy and vitality to deal with it. Let’s Go Naija!”

Currently broadcasting across Nigeria on national television, the new TV commercial: ‘You vs…’ which was launched alongside the campaign…’ features a modern day, Burna Boy version of the 80s classic hit, Pump Up The Jam, and it is purposely designed to excite Nigerians who take on every day with a smile as they tackle their everyday work life, inspiring everyone to take up the can-do spirit.

The new television commercial will be accompanied by a new inspirational outdoor and radio as well as a number of on the ground activities to inspire people with that can do spirit, so Nigerians get ready!!!

“Imploring Nigerians to get on board with the Malta Guinness ‘You…vs’ campaign, Marketing and Innovation Director, Guinness Nigeria Plc., Mr. Gavin Pike said, Malta Guinness is all about giving the energy that every Nigerian needs every day to achieve their dreams. The Malta Guinness campaign celebrates the wonderful can do attitude that Nigerians across this country exhibit every day in pursuit of their dreams … Malta Guinness is the brand that gives them the vitality to go out and make things happen. We know that sometimes the daily grid of the traffic, the market or the office 8 to 5 can be tough but that a refreshing Malta Guinness full of vitality and energy can fuel that winning attitude and help all Nigerians get more out of their day!